Airlines started to offer frequent flier miles to their customers in order to encourage repeat business from their passengers. Today, carriers have another increasingly important reason to award points and miles; to encourage customers to sign up for their co-branded airline credit cards. As customers earned more and more miles from credit cards and other partners, most airlines began restricting award availability to the extent that these systems are now seen as unregulated lotteries by many frustrated travelers. JetBlue offers its TrueBlue points to travelers and rewards credit card holders who want to earn points with the knowledge that they can be used for any seat on any flight.

How This Program Works

JetBlue offers customers three points for each dollar they spend on flights, exclusive of taxes and some fees.  Three more points are offered to customers who book their fares online at JetBlue.com. Additionally, two more points are awarded when card holders use their JetBlue card from American Express.  Therefore, it is possible to earn eight points per dollar spent. Points are also awarded when customers purchase cruise or vacation packages.  JetBlue’s American Express card also offers additional bonus points when customers reach various spending thresholds. Finally, JetBlue awards an additional 10,000 bonus points to customers who complete 10 one way flights in a year. [click to continue…]

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